Armenian 92 Founded on 2014
Penang • Get location
Food & Beverage
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Details

Armenian 92 is an unusually attractive palace-like cafe where they serve all sorts of innovative food related to bird nest. Armenian 92 helps you to skip the troublesome process of preparing bird nest. You just have to pay a very affordable price and enjoy a tasty, healthy and enjoyable hangout that comes along with lot of health benefits.

Initially the products were design to target youngsters but out of surprise there are a lot of youngsters who bring their parents here regularly to enjoy Armenian 92’s bird nest cuisine.
 
Benefits of bird nest
1. Maintaining and enhancing your health
2. Boosting your immune system
3. Improve tissue repair to maintain youthfulness and enhance the complexion of your skin
 
Bird nest is different from supplements as it is purely natural and you need to make it into a lifestyle to see the effect.

The Popular Foods:
1. Bird Nest Egg Tart
2. Bird Nest Porridge
3. Bird Nest Coconut Jelly
and many more to come
 
The cafe was also featured by the local news paper:  https://goo.gl/VqLXr9


Background Story
Note: This is a draft. The proofreading is not complete.
A Brief Story of Bird Nest
The Chinese had been consuming bird nest for more than 1000 years. In ancient time, it was a very rare and luxury food where it is only used to serve the emperor and the royal family. When it comes to normal citizens only those who had made great contribution to the country might be rewarded with bird nest or very high net worth citizens who will have the access to bird nest. The middle class and below knows that bird nest exist and it is a luxury food and comes with a lot of health benefits but they won’t have much chance to see one.




The Story the First Affordable Bird Nest Café in Penang
The Story of Armenian 92 started during the years where swiftlet farming was a popular trend in Malaysia. The owner of Armenian 92 was also one of the Malaysians who participated in this sector. In 2014, Armenian 92 was form and used a place to sell the raw bird nest.
 
During this period, many customers requested if Armenian 92 provide ready cooked bird nest for testing before buying the raw ones. Like many industry there’s always ups and down, same for swiftlet industry in Malaysia. The export tariff on bird nest in Malaysia had cause the price of bird nest to drop dramatically.   
 
By adapting Airasia’s concept of ‘Everyone can fly’, the owners of Armenian 92 wanted to make bird nest accessible and affordable to everyone.”

Soon after, the owners of Armenian 92 realize that on the other side of the world, China is still selling bird nest at a very expensive price. This serve as a wake up call for the owners as luxury goods (in impression) can also be something very affordable. The impression of ‘Bird nest is for people from the higher class’ should come to an end in the 21st century. By adapting Airasia’s concept of ‘Everyone can fly’, the owners of Armenian 92 wanted to make bird nest accessible and affordable to everyone.
 
With the new concept, comes the first challenge, the owners realize that people who buy bird nest are the wealthier older generations, the younger generations have not been the consumer of bird nest. So they started to talk to the younger generations and found out that younger generations do not like troublesome stuff, they are more willing to pay for a price for convenience, they do not like the old fashion bird nest soup but like innovative bird nest products, the younger generations also like hanging out in cafes with good ambiance.
 

Transformation of Armenian 92
In May 2016, with information collected, careful thoughts have been put in every single details in the creation of the food and ambiance. The owners wanted the new café to be a ‘charging station’ for everyone. Antique furniture were used to match up with the food allowing the younger generations to have a cozy feeling of having tea in ancient palace.
 
“Free flower tea (mixture of chrysanthemum and rose) is provided to clear away body heat, detox and relief eyestrain as a result of observation that the younger generations look at mobiles and computer very often”
 
To help people relax, frequency of the water sound is finely tuned to help relax the mind. Free flower tea (mixture of chrysanthemum and rose) is provided to clear away body heat, detox and relief eyestrain as a result of observation that the younger generations look at mobiles and computer very often.
 
The owners also did a lot of experiments to create innovative tasty and healthy foods that matches with bird nest without destroying any nutrition values. At the same time, making bird nest easily access and affordable to the public. Very soon after, they launch their new products such as bird nest egg tart, bird nest porridge, bird nest coconut jelly, etc.  


Initially the products were design to target youngsters but out of surprise the café not only attracted youngster but also attracted a lot of youngsters who bring their parents here regularly to enjoy Armenian 92’s bird nest cuisine

Initially the products were design to target youngsters but out of surprise the café not only attracted youngster but also attracted a lot of youngsters who bring their parents here regularly to enjoy Armenian 92’s bird nest cuisine. This result has created a strong motivation for the owners to keep the innovation on and come out with new innovative products.


“In the process of earning profit, do not forget about humanity and love. We must not only serve healthy and quality food, we must also let customers have a quality experience. That is our business philosophy” – owners of Armenian 92

Until today, many investors have approach Armenian 92 to open new branches around the world but they were rejected as the owners find it hard to maintain not only the food quality but also quality of experience of the customers if they scale it. To he owners “In the process of earning profit, do not forget about humanity and love. We must not only serve healthy and quality food, but we must also let customers to have a quality experience. That is out business philosophy”




Operating Hours
TODAY11:00 AM-07:00 PM
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